Marketing Executive (Online Marketing)
Responsibilities:
- Responsible for developing the strategy used in marketing a company’s product online, utilizing such techniques in the field as social media, web analytics, e-mail marketing and search engine optimization among others.
- Putting various online promotions and e-mailing campaigns to get their company’s message out, as well as perform consumer research to discover other ways of researching customers via Internet.
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements:
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing / internet marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking- Up-to-date with the latest trends and best practices in online marketing and measurement
Job Location: Legaspi Village, Makati City, Philippines
Salary: Negotiable
How to Apply:
Please send comprehensive updated CV/resume standard format (designation, working period, company name, company address, company line of business and job description) to email address careers@ highofferjobs. com
